How to Validate Your Online Course Idea

You have an idea, but you’re wondering if it’s going to be profitible for you. Before you even record one course video or design a slide presentation, it’s important to get clear on your niche. As the saying goes, the riches are in the niches. Investing a little time and effort up front will save you time, money, and possibly frustration or discouragement later.

As with all things digital marketing, start with a keyword search. There are a few helpful, and free, tools I like to use to conduct keyword research. Google Trends and Neil Patel’s Answer The Public will provide insight into the popularity of your idea.

If you’re already getting traction on social media, take a look at your posts and videos with the highest views or engagement. What was the specific topic you presented? What was the possible pain point your audience resonated with in that content? The engagement shows that there is already a lot of interest for this topic. Take a deep dive into this idea to see if your audience would like to know more about the topic or is it just a novelty passing cultural fad.

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